Without purpose it’s hard to navigate. Priorities become vague, ambition levels become arbitrary and strategy is often minimized to making money. Conversely, with purpose we have meaning which gives us a reason to take action. Meaning releases immense energy, which is why it is critical for any business.
Research tells us that motivation driven by purpose does not have age. Millennials, Baby Boomers and Generation X are equally driven by meaning, and it is one of the few levers we can use to address low engagement across a whole company.